Domestic paint industry is facing an integration tide
2022-12-18 09:05:04
Last year, I wrote the article “Clearly Recognize M&A Fever.†I hope that domestic paint companies can recognize this trend and seek a path that suits their own development. Unexpectedly, the winds of mergers and acquisitions came so quickly, especially that China Resources Coatings was acquired by Valspar in the United States. This made people turn their sights and ideas again to thinking about the future of coatings companies. In the face of the global paint giants dancing and mobilizing huge amounts of money, each paint company must think about its own future, is to take the road of joint mergers and acquisitions to grow their own, the first to start strong? Or wait for the buyer to come to the door, or take the initiative?
Mergers and acquisitions are very different from mergers and acquisitions, but in a sense they are the two routes to the same destination. The most typical examples in the industry are China Resources and Mei Tushi. One is acquired by others, and the other is acquisition of others. The former was unknowingly sold when his business was in full swing. Although this has caused many industry insiders to lose sight, it may be that China Resources has paved the way for a more rapid and strong game. Tomorrow's China Resources may soon exceed Nippon. Apart from that, if China Resources and Valspar have taken out 1 billion yuan to advertise, it is easy to exceed Nippon with promotion of China Resources’ current strength. Of course, this is only a hypothesis. It is our subjective imagination. China Resources may not necessarily take advertising as its top priority.
The biggest possibility is to properly increase the air delivery efforts, along with China Resources's consistent marketing ideas, to further increase the strength of ground promotion services, and to steadily expand sales of China Resources Decoration paint in major channels; at the same time, it is possible to use Valspar’s funds. And successful experience was involved in the field of industrial paints such as car paints, powder coatings, etc. to rapidly expand their total sales volume and strength. In addition, China Resources may, under the influence and intent of Valspar, expand its scale quickly through capital operation; through mergers and acquisitions, it will rapidly expand its scale. Whether or not China Resources now and in the future is still a truly national brand, China Resources will certainly do better than it does now.
Mei Tushi is another respectable company. Mei Tushi can achieve sales of more than 300 million yuan in just 10 years, which is a miracle in the paint industry itself. What is most commendable is that Mei Tushi hopes to make the company bigger by itself rather than pretending to be someone else. At the beginning, Aksu had thrown the hydrangea at Mei Tushi, but Mei Tushi only promised to sell 3A. He did not agree with the one-pot end. Since last year, James Tu has taken the lead in taking a staggering move to acquire other companies. He has successfully entered the enterprises of Yangzhou Jinling, Beijing Sanqi, Zhejiang Haotai, etc., and has participated in Guangzhou Xiupan; he is now in Shenzhen Ferris and Foshan. Eastman and other companies are also involved in the environmental protection, coal and other industries, the overall strength has doubled. Apart from the need for financial strength and management capabilities, this requires courage, courage and courage.
Whether it is acquired like China Resources or the acquisition of others like the United States, the most important thing is to have characteristics and strengths, and to excel in management and marketing. Although Tuushi is not as strong as China Resources, it is also considered one of the top companies in recent years. Especially in 2003, due to the hiring of senior professional managers earlier in the industry, brand awareness and influence have increased significantly. Mei Tushi's sales are also good, at least more than 300 million yuan, plus the management and development potential of James Tu, which is doomed to the United States James Tu has a certain degree of attraction, it is possible to go to mergers and acquisitions of other weaker companies than themselves . If you have the heart to take the road to acquire others and strengthen yourself like the United States, you must first develop your own internal skills, and you must first be strong. There will be no opportunity to act late. For a company like China Resources, after Valspar takes precedence, Aksu and PPG can only hope to exalt even if they raise a higher price.
If you do not have the ability to acquire other people, it will be difficult to make it bigger. You must make your own characteristics, have valuable places, or have a considerable sales volume, or have a strong brand, or have a distinctive product, or Particularly successful channels, or particularly strong in a certain area, or there is a shell of a listed company. All of these may make you the first target of others' attention when the wind of mergers and acquisitions prevails, so you can sell a good price. It should be pointed out that the channel will be one of the most valuable factors. It can be predicted that the brands and regular channels of Garbo, China, Midea, Bauhinia, etc., the furniture lacquer channels of Zhanchen, Changrunfa, Clivia and other companies, the floor paint of Xiupe, the lacquer of Zhujiang, Zhenbang's fluorocarbon paint, reformed passenger car paint, Starcoat's nano-lacquer channel, Oulong, Ivy, Haihong's hypermarket channel, Chenchen, Camel's decoration company channel, Bardez, Mickey, Intertek, Various regional channels such as Acer, Three Gorges, Xiangjiang, and Lehua will become the hot spots of concern.
Another example of a foreign merger was Akzo Nobel's acquisition of Guangzhou Tuidede. After Akesu's sales revenue reached around 100 million yuan, Tu Yide's fist brand Boli paint was retained. It just added a Akzo Nobel prefix to the trademark and launched a new product packaging. And the new product brand "Jie Jie Mei." Akesu's reason for seeing Bo Liqi is because Bo Li has done a good job in the engineering channel and can obtain sales channels and brand influence of the company's more than 200 stores in South China.
It can be seen that even if it is acquired by foreign investors, it is impossible for foreign investors to abandon these brands because the company's brand already has a certain network and channel basis. These brand ideas and culture will be further extended, and can use the other party's influence to develop better.
Under RMB 300 million, coating companies face the inevitable trend of mergers and acquisitions. Is mergers and acquisitions or acquisitions by others? How to implement your own development strategy? Nowadays, it is time to think about these issues and act decisively.
Mergers and acquisitions are very different from mergers and acquisitions, but in a sense they are the two routes to the same destination. The most typical examples in the industry are China Resources and Mei Tushi. One is acquired by others, and the other is acquisition of others. The former was unknowingly sold when his business was in full swing. Although this has caused many industry insiders to lose sight, it may be that China Resources has paved the way for a more rapid and strong game. Tomorrow's China Resources may soon exceed Nippon. Apart from that, if China Resources and Valspar have taken out 1 billion yuan to advertise, it is easy to exceed Nippon with promotion of China Resources’ current strength. Of course, this is only a hypothesis. It is our subjective imagination. China Resources may not necessarily take advertising as its top priority.
The biggest possibility is to properly increase the air delivery efforts, along with China Resources's consistent marketing ideas, to further increase the strength of ground promotion services, and to steadily expand sales of China Resources Decoration paint in major channels; at the same time, it is possible to use Valspar’s funds. And successful experience was involved in the field of industrial paints such as car paints, powder coatings, etc. to rapidly expand their total sales volume and strength. In addition, China Resources may, under the influence and intent of Valspar, expand its scale quickly through capital operation; through mergers and acquisitions, it will rapidly expand its scale. Whether or not China Resources now and in the future is still a truly national brand, China Resources will certainly do better than it does now.
Mei Tushi is another respectable company. Mei Tushi can achieve sales of more than 300 million yuan in just 10 years, which is a miracle in the paint industry itself. What is most commendable is that Mei Tushi hopes to make the company bigger by itself rather than pretending to be someone else. At the beginning, Aksu had thrown the hydrangea at Mei Tushi, but Mei Tushi only promised to sell 3A. He did not agree with the one-pot end. Since last year, James Tu has taken the lead in taking a staggering move to acquire other companies. He has successfully entered the enterprises of Yangzhou Jinling, Beijing Sanqi, Zhejiang Haotai, etc., and has participated in Guangzhou Xiupan; he is now in Shenzhen Ferris and Foshan. Eastman and other companies are also involved in the environmental protection, coal and other industries, the overall strength has doubled. Apart from the need for financial strength and management capabilities, this requires courage, courage and courage.
Whether it is acquired like China Resources or the acquisition of others like the United States, the most important thing is to have characteristics and strengths, and to excel in management and marketing. Although Tuushi is not as strong as China Resources, it is also considered one of the top companies in recent years. Especially in 2003, due to the hiring of senior professional managers earlier in the industry, brand awareness and influence have increased significantly. Mei Tushi's sales are also good, at least more than 300 million yuan, plus the management and development potential of James Tu, which is doomed to the United States James Tu has a certain degree of attraction, it is possible to go to mergers and acquisitions of other weaker companies than themselves . If you have the heart to take the road to acquire others and strengthen yourself like the United States, you must first develop your own internal skills, and you must first be strong. There will be no opportunity to act late. For a company like China Resources, after Valspar takes precedence, Aksu and PPG can only hope to exalt even if they raise a higher price.
If you do not have the ability to acquire other people, it will be difficult to make it bigger. You must make your own characteristics, have valuable places, or have a considerable sales volume, or have a strong brand, or have a distinctive product, or Particularly successful channels, or particularly strong in a certain area, or there is a shell of a listed company. All of these may make you the first target of others' attention when the wind of mergers and acquisitions prevails, so you can sell a good price. It should be pointed out that the channel will be one of the most valuable factors. It can be predicted that the brands and regular channels of Garbo, China, Midea, Bauhinia, etc., the furniture lacquer channels of Zhanchen, Changrunfa, Clivia and other companies, the floor paint of Xiupe, the lacquer of Zhujiang, Zhenbang's fluorocarbon paint, reformed passenger car paint, Starcoat's nano-lacquer channel, Oulong, Ivy, Haihong's hypermarket channel, Chenchen, Camel's decoration company channel, Bardez, Mickey, Intertek, Various regional channels such as Acer, Three Gorges, Xiangjiang, and Lehua will become the hot spots of concern.
Another example of a foreign merger was Akzo Nobel's acquisition of Guangzhou Tuidede. After Akesu's sales revenue reached around 100 million yuan, Tu Yide's fist brand Boli paint was retained. It just added a Akzo Nobel prefix to the trademark and launched a new product packaging. And the new product brand "Jie Jie Mei." Akesu's reason for seeing Bo Liqi is because Bo Li has done a good job in the engineering channel and can obtain sales channels and brand influence of the company's more than 200 stores in South China.
It can be seen that even if it is acquired by foreign investors, it is impossible for foreign investors to abandon these brands because the company's brand already has a certain network and channel basis. These brand ideas and culture will be further extended, and can use the other party's influence to develop better.
Under RMB 300 million, coating companies face the inevitable trend of mergers and acquisitions. Is mergers and acquisitions or acquisitions by others? How to implement your own development strategy? Nowadays, it is time to think about these issues and act decisively.
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