Analysis of the expansion of Philips LED products

Since the European debt crisis, the growth of LED lighting demand in the EU countries has slowed down, and the Chinese market with great development potential has begun to enter the field of LED lighting industry. In 2013, despite the warming of the overseas market, the international lighting manufacturers have insisted that the Chinese market will not be able to keep up the pace of expanding the factory. Tracking the trend of overseas big companies investing in China over the past year, we will find that this commercial competition without smoke has already been under the city, and a chilling sense of urgency can not help but emerge:
1. Siphon effect: The southwest production base of Philips LED products was put into production in Guiyang. It was learned from the Municipal Industry and Trade Commission that the first batch of products for the semiconductor lighting project of Guizhou Zhongfei Technology Co., Ltd., the southwest production base of Philips LED products, is expected to be launched this month. The semiconductor lighting project covers an area of ​​210 acres, including standard factory buildings, warehouses, research institutes and other facilities. After the project is put into production, it can produce 460,000 LED semiconductor lighting fixtures and 30,000 poles per year. It is estimated that the output value will be 20 million yuan this year. The annual production of 30 million LED sapphire projects in our city has been put into production, and it has already established the raw material foundation for the development of LED lighting industry. However, in the entire LED industry chain, the industry support needs to be further followed up, and the production of the southwest production base of Philips LED products may have a siphon effect, attracting more downstream supporting enterprises to build investment.
2. Philips LED professional lighting (Chengdu) demonstration park officially completed Philips LED professional lighting (Chengdu) demonstration park officially completed in the West Park of Chengdu High-tech Development Zone. This world-class demonstration park includes an LED professional lighting production base and Philips' state-of-the-art lighting application center. The demonstration park covers an area of ​​about 40,000 square meters and includes a super-large lighting application center and a LED professional lighting production base; the accumulated investment is 25 million euros. Among them, Philips Chengdu Lighting Application Center covers an area of ​​7,000 square meters, showing Philips from the outdoors to the interior, the world's leading and latest lighting innovation applications; from light sources to lamps, from intelligent lighting control to overall lighting solutions, people can be here Experience the best lighting applications and solutions from Philips' world-leading lighting technologies and solutions. The whole center is the theme of miniature intelligent city, showing the magical effect of lighting through real-life display and intelligent control; and through the advanced LED lighting system to create daily life scenes of urban residents (such as: family, office, hotel, supermarket) , clothing stores, roads, urban landscapes, etc., visually show the effects of lighting in these scenes, highlighting the important role of lighting in modern urban life. Through the advanced lighting control system, intelligent control and management of the lighting equipment in the center can be realized, so that it can achieve the most scientific energy-saving level while presenting excellent visual effects, and further interpret the miniature intelligent city. theme.
In today's economic globalization, market competition is no longer bounded by geography or territory, but by virtue of the comprehensive strengths of technology, price and quality. The entry of international big companies into the Chinese market has accelerated the competition for market resources on the one hand, and forced local enterprises to create a sense of crisis on the other, and promoted the overall improvement and progress of the LED industry. Local LED companies must have a sense of urgency, not completely or closedly. They should learn from the strengths of foreign companies in terms of technology and management. At the same time, they should also learn from each other in a proper way, and spread and extend their national brands as soon as possible.

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