China's dryer industry to break the price competition

The current distinctive feature of dryer equipment services in the chemical industry is that the role of technical content has become increasingly prominent. This is very different from selling products in the past mainly by price competition. Among them, some drying equipments have a high technical content, and they pay attention to the development of new film manufacturers. On the contrary, the efficiency of some companies with low technological content and new film and new technology development capabilities has begun to decline. The market reaction shows that the chemical industry expects the drying equipment manufacturing industry to adjust its product structure in accordance with the requirements of high quality, low energy consumption, and environmental protection, further strengthen basic research, and solidify the foundation for applied research and development. In terms of technology, research on automation, testing, manufacturing processes, material materials, and exterior design is strengthened. In terms of applied research and development, it is necessary to focus on international exchanges and cooperation, but also on the protection of intellectual property rights; it is necessary to pay attention to the development of new technologies and new applications, but also to focus on innovation and innovation in traditional processes and traditional applications. It should be said that this is the only way for China's dryer equipment to become bigger and stronger.

The competitive pattern of the world's drying equipment manufacturing industry is changing, mainly reflected in the high concentration of manufacturers, the gap in the level of product technology is getting smaller and smaller, the individual needs of users are outstanding, and the market demand is developed from the quantity demand to the quality demand. Technical requirements for drying equipment products are higher. Since the 1990s, some well-known foreign heavy-duty manufacturers have changed their doors. In particular, the German drying equipment manufacturing industry, once rated as the world leader, has been declining due to the long-term recession of the world's drying equipment market.

With the change of market demand, the domestic drying equipment industry has been broken through competition, and the number of manufacturers has grown from a few companies to dozens of manufacturers, and the level of product technology has developed rapidly. Compared with foreign products, the gap has become more and more. Small, the development of China's drying equipment industry has been highly valued by the world's peers. How does the competition correctly understand and accurately position the drying equipment market competition situation and the position and competitiveness of the domestic drying equipment manufacturing industry in the international market, so as to constantly improve the competitiveness in the competition with foreign manufacturers? The current question to be considered.

At present, the improvement of the technological content of domestic drying equipment is producing an exciting effect. For a long time, the domestic dryer equipment industry has always had such features: a small scale of production, low barriers to entry, and low technical content throughout the day. Enterprises with an annual sales income of less than 5 million yuan account for more than 60% of the total annual sales revenue. Over tens of millions of manufacturers account for only 5% to 8%, and product quality is widespread and similar.

However, today, high-tech products are spawning sensational enterprises in the manufacturing industry. This is likely to be a signal that the field is free from vicious price competition, changing the status quo of small and scattered enterprises, and the natural integration of the industry. Through technological competition, a strong and united road, and the development of a powerful leader in the industry, may be just around the corner.

In addition, the progress of drying technology will also reverse the current export situation of domestic dryer equipment. At present, China's drying equipment has not yet formed an export scale, and the export volume is still less than 5% of the total, and it is mainly exported to Southeast Asia. However, according to the authoritative forecast, with the development of technology, the proportion of China's export dryer equipment in the total output will increase from 5% to 10% in the next few years, and the export market will also expand from Southeast Asia to Europe and the United States. There is a large gap between the level of domestic large-scale drying equipment manufacturing and the international level, which is expected to improve.

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