How to "monkey race" in the 2016 engine market?

A new year begins. In 2015, the performance of the various brands in the engine sector can be said to increase less and less, then we can see how exciting the engine market has been for the Year of the Monkey. One of the most popular greetings for the Spring Festival of the Year of the Monkey, how the major engine companies can "monkey race" in 2016 ("Monkey Race" is a homonym for Cantonese "good and sharp" (very good), is the Spring Festival of the Year of the Monkey One of the most popular greetings)?

Recalling 2015: The top ten growth rate negative eight positive two

In 2015, for most of the domestic engine (diesel engine) production companies, it seems that they are "reminiscent of the old days." Judging from the annual sales performance, among the top 10 companies in the market, only Beiqi Futian and Yunnei Dynamic achieved positive growth year-on-year, of which Beiqi Foton achieved a cumulative year-on-year growth of 22.53%, Yunnei achieved The cumulative increase of 2.2% year-on-year.

Diesel Engine Production and Sales Statistics (Source: China Automobile Association)

Judging from the overall market performance of vehicle diesel engines, the annual production and sales volume of diesel engines in the year of 2015 reached 2,558,200 and 2,573,600 respectively, which were 17.24% and 17.11% lower than the same period of last year. The diesel engine market decreased by approximately 10% in 2014. A further sharp decline. Under the background of the new normal economy, the development space of medium and heavy-duty diesel engines in the segmented market for diesel vehicles has narrowed, while the light-duty diesel engines used in light commercial vehicles with more urban logistics have relatively good defensive performance. Therefore, heavy-duty diesel engine manufacturers The rate of decline was the largest, while engine manufacturers such as Anhui Quanchai, which are mainly light diesel engines, showed a relatively small decline.

Looking at the overall performance of diesel engine companies, of the 22 diesel engine companies included in the 2015 statistics, 7 companies have accumulated production of more than 200,000 units (1 more than the previous year), and the cumulative output has exceeded 100,000 units. There are nine (flat with the previous year). Seen from the cumulative production volume ranking, Anhui Quanchai, FAW Group, Guangxi Yuchai, Jiangling Holdings, Beiqi Foton, Weichai Holdings, Kunming Yunnei, Dongfeng Motor, Shandong Huayuan Laidong, China National Heavy Duty Truck, ranked in production Ranked in the top 10. Among them, the ranking of manufacturers varies greatly. This is mainly reflected in the product structure. It can be said that from 2014, the “heavy and bad” was adjusted to the “heavy and bad” structure.

The overall performance of the diesel engine market in 2015 can be said to be weak demand and drastically decline. Diesel engines are affected by policies and are mostly matched to heavy-duty machinery such as general cargo trucks, heavy-duty trucks, and bulldozers, and control rights are mostly in the hands of state-owned enterprises, which also causes a significant drop in sales. As the implementation of the National IV standard and the requirement for continuous escalation of emissions have become increasingly urgent, the requirements for engines, especially diesel engines, will increase in the future. Obviously, upgrading the technical level of diesel engines and developing clean green power will become an important direction for future engine development.

Outlook 2016: How to grow internally and externally

One dollar after another, Vientiane updated. The big curtain of 2016 has already opened. I believe that all major engine companies are also eager to try and hope to hand over a “Monkey Race” production and sales report card in the new year. Then how do all engine companies act as a boost? Market sales?

Cummins ISF Series Engine

FAW Xichai ushered in a wonderful opening in the new year. The engine of each segment series was fully developed in markets such as heavy, medium and light vehicles and non-roads, and Changchun headquarters, Qingqi, and Liutejie reported frequently. Weichai held the 2015 Supplier Commendation Meeting to work together with suppliers to actively respond to the new normal economy. Yuchai has already prepared to complete the reserve of its products as early as possible. The four new products released at the beginning of the year will cover medium and light engines and new energy skills, demonstrating Yuchai’s five technical product strengths. The only two-digit positive growth in the diesel engine market in 2015 was Beiqi Foton Motor Co., Ltd., which was very eye-catching in a miserable environment. Daisong Gao, deputy general manager of Foton Cummins , said that nowadays, it has reached the market demand for user-specific personalized market segmentation. In the era, Foton Cummins attached great importance to fuel consumption, load, efficiency, reliability, etc., and responded quickly. At the same time, non-highway products will become a new business growth point in the Foton Cummins business system. Foton Cummins Will strive to promote road and non-road products go hand in hand.

Xicca Engine Products

It is not difficult to see from the plans and actions of several large diesel engine companies that internal and external repair of engine companies is an important support for future market share improvement.

First of all, the further subdivision of market products makes the interface between products and markets more relevant. Engine companies pay more attention to the planning layout of heavy-to-medium-sized engines and the diversified and personalized needs of users. In this regard, the performance of engine companies such as Foton Cummins was particularly prominent.

Second, the reserve of China Five's products has become an important aspect of internal self-improvement in major engine plants. The domestic emission upgrade is a test of the engine's passing. In the fourth national upgrade, the backward companies are at a disadvantage in the market performance. Therefore, many engine companies in the reserve of China Five have already responded, Yuchai, Xichai Almost all mainstream engine companies have carried out research and development of the National V engine.

Once again, take the initiative to strengthen cooperation with the major OEMs and suppliers, and work together for a win-win situation to further demonstrate the determination and confidence of major engine plants in expanding the market. Xichai mainly promoted the marketing work of its OEMs such as Jiefang, Qingqi, Liuyue, etc., and achieved significant results. Weichai also attaches great importance to suppliers and hopes to work together for win-win development.

From this point of view, major engine companies have begun preparations for the beginning of the new year. 2016 is still a grim year. It uses a common saying: “It is difficult to pass year after year.” For 2016, all engine companies should be diligent. Cultivated. The clarion call of the first quarter has already sounded. Only by sowing and cultivating can we have more gains. We are looking forward to the coming year that the engine sector can usher in a bumper harvest in a market.

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