The Xichai Service Conference held a pedestal service into the Internet + era

At the end of the year, the city of Tin City was filled with warmth. On December 30, 2015, the annual meeting of the FAW Jiefang Xichai Service Center was held in Wuxi with the theme of “Serve the future with wisdom and create the future”. More than 500 representatives from cooperative OEMs, agent representatives, service stations, and media representatives from all over the country attended the conference to share friendship, share cooperation results, seek common development, and innovate in the future.

Xichai Service Annual Conference

According to reports, once every two years, the FAW Xichai service work conference is to accept the effectiveness of the Xichai service platform, display market practice results, show the charm of service people, and preview the future of a biennial "final show". The successful organization received high praise from leaders and guests.

Brand service effectiveness test

In 2013, FAW Xichai was the first in the industry to release a service brand, “Principle Core Service”, and it was positioned as “an important support for Xichai's brand strategy”. It responded to the increasingly fierce market competition by accelerating the pace of service brand building. Xichai has clearly defined the brand positioning of “refined core service” and built a service brand system with “exquisite, lean, and sincere” as the brand value and core requirements of the brand.

At the last service conference, Xichai regarded “building a service brand image, enhancing service support marketing capabilities, improving market customer satisfaction, and improving accessories network management standards” as the service brand's planning goal. After two years passed, after entering the post-service era, how has the development of Xichai's "core core service" brand progressed? Fourth, the effect of improving the maintenance level of the weather machine? What is the overall goal accomplished?

Effectiveness is the standard for testing service brand promotion. The answer given by Li Qiang, executive vice president of FAW Xichai Sales Co., Ltd. at the service work report: Xiecha Aowei Power's market share accounted for half of the 11-liter market for three consecutive years in an environment where the overall market demand was declining. 11 months of sales exceeded 20,000 units in advance. The good performance of the contrarian trend is the user's recognition of Xichai's service and quality, and the best proof of the brand's strength. In response to demands, actions, breakthroughs, plastic brands, and practical results, Xichai has become a powerful support and run-up for marketing.

According to him, two years from 2014 to 2015, coincided with the adaptation period of the new normal economy, the market situation is grim. To achieve the ultimate goal of “national brand, high-end power”, Xichai has changed its thinking, deepened reform, and accelerated its service to technical service. The transformation of the enterprise has brought the service brand to a new height. In the past two years, Xichai has strengthened the linkage between manufacturers, focused on user needs, innovated service models, seized the Internet and first-in-command, launched the smart Xichai app software, third-generation car networking, pilot construction of regional service centers, tried new maintenance models, and upgraded 400 call center, continuous improvement of service and accessories network. While meeting the needs of the old users, Xichai also firmly grasps the perceptions of young users, enhances service levels in all directions, promotes brand loyalty, innovates service training models, renews service hardware facilities, and nurtures national IV and natural gas engines. Non-road three-phase professional service talents, so far 782 service stations already have national service capabilities, 750 service stations have natural gas engine service capabilities, basically completed the last phase of service planning objectives.

It is reported that many initiatives have promoted the construction of service brands, and Xichai’s standardized service system has matured, and various service measures are gradually being developed and moved into depth. All-round construction of the “core-core service” advantage has made Xichai’s service personnel professional and efficient. The considerate service establishes the brand image of “core service” and strives to be the vanguard of the service that will always lead the industry.

Brand excellence service model

High-end quality, to attract user choice, quality service, ensure customer satisfaction. Xichai knows this very well and regards quality as the life of an enterprise. It regards service as the soul of the enterprise and creates new advantages in intelligent services. Nowadays, referring to Xichai's “core service”, all automakers nod their heads and praised each other. The two parties cooperated without gaps. The market users turned their thumbs up, professional maintenance personnel, personalized service, intimate care, and were well received by the users. Recognition and trust. The results of brand excellence have been highlighted and established a new benchmark for industry services.

Awarding outstanding service staff

Behind the glory performance, every service station staff of Xichai under the guidance of the core concept of the brand, every effort, effort and effort is devoted to the promotion of service brand building. Innovating and sticking to the same spirit, professionalism and thoughtfulness are both on the list. All of them strive to serve as advanced models. At the meeting, the deputy chief engineer of FAW Xi Xie Ding Hao and the assistant director of FAW Xichai Zhang Zhenfeng read out awards for the winners of the FAW Xichai Service Cup National Service Skills Contest and the 2014-2015 FAW Xicui Star Service Station. Advanced personal recognition and decision.

Deputy Director of FAW Xiehai Ji Yizhi, Director of Service Department of FAW Jiefang Automobile Sales Co., Ltd. Bai Feng, Assistant Director of FAW Xichai Zhang Zhenfeng, Deputy Chief Engineer of FAW Xichai Ding Hao, Minister Zhang Bin of FAW Xiecai Quality Assurance Department and Sales of FAW Xichai Leaders of the company Li Qianyang, deputy general manager and Deputy General Manager of FAW Xichai Yu Xidong attended the meeting and personally presented them with trophies and certificates.

“As a service frontline staff, it is an honor to speak as a representative of the 'skill contest personal award'. This honor cannot be separated from the encouragement of the Xichai leadership, the company’s positive learning atmosphere, the building of theoretical training, and the development of skills training. The support of the platform and all the users and friends I have served is an affirmation of my work and an incentive. In the future, I will continue to rely on the customer first, superb service skills, timely response and sincere attitude. We will strive to serve as a service model to show everyone how Xichai's core service personnel will behave.” Sun Yongbo of Xi'an Dayang Automobile Service Co., Ltd. spoke with excitement.

According to the staff, up to now, Xichai has set up offices in all major provinces and cities in the country, and also established overseas offices in six countries including Russia and Vietnam, and has dispatched full-time service technicians. There are 1918 service outlets in the country. The factory-level expert team backs up the service radius is less than 50 kilometers, has 27 parts service center, the service network has basically achieved full coverage.

When the FAW Xichai Zhang Zhenfeng factory delivered a welcome speech, it emphasized the importance of the service network: “Service network is the most important resource advantage of Xichai. The development of Xichai benefits from the support of the service network.” He thinks: “The core The service brand construction is being promoted in an orderly manner.At present, Xichai's 'core service' brand has formed a set of effective service processes and management models and has trained a professional service talent team in Xixihai's Market development and development have played a crucial role."

Strive for service model and promote brand excellence. In their daily work, Xichai service personnel are good at summing up the gaps, complementing each other, continuing to innovate and breaking bottlenecks, boosting market demand, building customer value with “three fines,” providing quality services for users, and users’ awareness of Xichai brand. Degrees, satisfaction and loyalty have been improved.

Brand vision Zhizhi future

The highest realm of brand appeal is the emotional appeal. From the product to the service, the company captures the user's heart, allows the user to become the brand's loyal supporter and follower, and the active, intelligent and branded service is more liked by the user. Core Services is constantly exploring in this direction.

In 2016, it will be the first year for the “13th Five-Year Plan” to start ice-breaking. The deputy director of FAW Xichai Ji Yizhi is full of confidence in playing this tough game: “Xichai has unparalleled advantages over its competitors.

The first is product advantages

The second-generation development of Aowei 6DL3 and 6DM3 was completed. The new 2-liter machine successfully ignited. The non-road three-phase product achieved a comprehensive upgrade, and all strategic product developments proceeded in an orderly manner.

The second is the brand advantage

With well-equipped high-quality assets to lay a solid backing for sustainable development, quality as a cornerstone of the brand, Xichai successfully won the quality of Oscar's 'National Quality Award';

The third is service advantages

There is a professional core service team with professional standards, and there is a precise service network that closely follows the pulse of the times;

The fourth is cooperation advantages

Xichai has more than 70 years of experience in marketing, technology, production, and manufacturing. It has strong resource control, strong coordination and coordination ability, and has the ability to work together with OEMs for a win-win situation. In the future, Xichai will continue to put the construction of the “core core service” brand on top of the list and will provide greater support for service stations, including improving service policies, increasing training input, and strengthening service system capabilities. ”

Xichai, which adapts to the development of the times, regards “Internet Plus” as a booster for service transformation. Seasonal Deputy Factory emphasizes: “Essential service into the Internet+ era is not a subversion of traditional industries, but an upgrade and upgrading. Will be integrated into the Internet +, using new technology and speeding up service transformation. On the one hand, we must improve efficiency through efficiency, and cultivate service station's efficient operation habits. On the one hand, we must build a reputation for accelerating development, take users as the center, cultivate employees' initiative awareness, and On the one hand, we must form a combination of online and offline formats for bi-directional word-of-mouth communication."

Turning a brand new page, a new opportunity, a new development, and a new leap forward, FAW Xichai has a long-term footing, condenses its wisdom and draws a blueprint, solidifies the foundation, strengthens the linkage among manufacturers, enhances the user experience, and creates a service brand. The upgraded version of the “core service” is bound to become the most shining card for the FAW Xichai brand.

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