To increase production capacity, Pirelli will invest 300 million euros in China in the next 3 years
Italian tire company Pirelli has announced that the company will invest 300 million euros in China in the next three years. It is reported that part of this fund will be used to increase the capacity of its factory in Jining, Shandong Province.
Pirelli’s chairman Marco Tronchetti Provera stated that in the next two years, Pirelli plans to increase the annual production capacity of its tires at the Jining plant to 10 million, which is about twice the company’s current production capacity.
Due to the increasing demand for luxury cars in the Chinese market, Pirelli has increased its 2011 Asian tire sales growth forecast from 15% to 20%.
“We are not seeking the popular tire market. For us, the most important is the high-end tire market.†Provera added.
In addition, Pirelli also plans to build a new plant in Mexico. It is reported that the company plans to invest $210 million in the project by the end of 2012.
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