·Zhongtai Auto prepares for IPO architecture channel integration

Zotye Motor, which has not completely rid of the "general manager's departure," has stepped into a new change after the Sujin River left.
On July 13, our reporter learned that Zhongtai Automobile is starting a sales business integration of three major subordinate vehicle manufacturing bases including Changsha Zhongtai, Hangzhou Zhongtai and Jintan Zhongtai.
“The sales of Zhongtai Z300 series and Z500 series models of Hangzhou Zhongtai will be transferred to Changsha Zhongtai, and the sales business of the original Damai X5 model of Hangzhou Zotye will be transferred to Jintan Zhongtai.” On July 13th, Zhongtai Automobile Insiders revealed to the reporter. After the sales business is fully integrated, the vehicle layout and dealer channel layout between Zotec's original three business divisions will be fully reorganized.
At the same time, as Su Jinhe, who is the helmsman of the Jiangnan business unit, left, a series of high-level personnel arrangements will also have a "chain reaction."
On July 8th, a paper internal notice was issued to the employees of Zhongtai Holding Group and Zhongtai dealers and service providers. Subsequently, Zhongtai Automobile fully integrated in sales channels, business department structure and high-level personnel. Also quietly started.
Zhongtai Automobile announced in the notice that the sales of Zotye Z300 series and Z500 series models of Hangzhou Zhongtai will be transferred to Changsha Zhongtai, and the sales business of the original Damai X5 model of Hangzhou Zotye will be transferred to Jintan Zhongtai. Among them, Hangzhou Zhongtai refers to the production base of Zotye Automobile in Xiasha, Hangzhou, namely Hangzhou Yiwei Automobile Industry Co., Ltd.; Changsha Zhongtai includes two production bases of Hunan Jiangnan Automobile Manufacturing Co., Ltd. and Changsha Zhongtai Automobile Industry Co., Ltd.; Tanzhongtai is the Jiangsu Jintan Automobile Co., Ltd., which was just established in October 2014.
In fact, Shen Yiqiang, vice president of Tieniu Group, the parent company of Zhongtai Automobile Group, personally served as the general manager of Yongkang Business Unit, and Wu Jianzhong, chairman of Zhongtai Automobile Group, was appointed as the general manager of Hangzhou Business Department and other personnel appointments. It is not difficult to see that Yongkang, Changsha and Hangzhou As well as the new construction of the Jintan, the existence of the four major business units is also the top priority of Zhongtai Automobile's national layout.
“Zhongtai has long implemented the business department system, and each regional business unit is actually a huge industrial cluster. For example, Changsha Zhongtai, in fact, not only includes the two production bases of Jiangnan Company and Changsha Company, but also the Xingsha Manufacturing Plant. Tie Niu Zhongda and other supporting production enterprises, while Hangzhou Business Department has only one production base, but it is also the integration of production, supply and marketing.” On July 13, the above-mentioned Zhongtai Auto insiders admitted to this reporter that due to Changsha, Hangzhou and Jintan Each business unit has its own production, sales and R&D systems, so the adjustment of the vehicle layout will mean re-combining and coordinating many links and levels.
“Ongoing.” On July 14, although the relevant person in charge of the brand department of Zhongtai Automobile Group did not disclose more in the interview with this reporter, its cautious attitude also seems to reveal the transformation and restructuring of Zhongtai Automobile. The hardships that have gone through. "There are still some uncertainties, and there will be some adjustments and changes based on actual conditions. It has not yet reached the stage of publication."
The adjustment of the sales business in the ownership of the business unit will inevitably bring about changes in the dealer network channel. “Zhongtai previously implemented a crossover network on the dealer network, that is, not all models are sold at every dealer.”
Preparing for the listing of the road While the restructuring of Zhongtai's business unit, the high-level layout has begun to adjust.
According to this reporter, after the departure of Su Jinhe, the former general manager of Jiangnan Zhongtai, the former deputy general manager Ying Jinyong took over as the general manager of Su, while Luo Bin served as the general manager of Jiangnan Zhongtai Sales Center and Gao Jiangtao as the general manager of Jintan Zhongtai. . "At present, the appointment of personnel has been officially announced internally, and now basically has taken up a new position." On July 13, the insiders of Zhongtai Automobile disclosed to the reporter.
In fact, from the sales business to the reorganization of the business department, from the personnel layout to the channel innovation, behind the whole game, the “listing plan” brewed by Zotye Automobile may be the fundamental starting point. In the moment, this plan is close to “closing”.
Previously, there were sources who reported that Zotye Motors is planning to submit an IPO application. In this regard, the relevant person in charge of the above-mentioned Zhongtai Automobile Group brand department did not deny that “listing is an important path for every enterprise to become bigger and stronger through financing. Zotye is no exception.” However, the relevant person in charge also admitted that “at the moment Under the capital market environment, (when Zhongtai started listing), it remains to be seen."
Is the listing path IPO still a backdoor? Is it listed as a whole vehicle company or is it listed as a whole? It is planned to land in Hong Kong stocks or A-shares... Although this series of question marks has not been clearly answered at the above-mentioned relevant responsible persons, it also implies that Zotye has entered the “quiet period” before listing.
However, in terms of sales performance, Zhongtai, which has been “low-key” over the past year, has broken the 100,000 mark and set a record high in the overall atmosphere of the auto market in the first half of this year. It also gave more attention to Zotye’s entry into the capital market. possibility. The data shows that from January to June this year, Zhongtai Automobile sold a total of 101,018 units, an increase of 43.86% year-on-year, and the monthly average sales volume exceeded 16,000 units. Among them, the Zhongtai T600 produced by Yongkang Business Unit sold 55,667 vehicles in the first half of the year, with an average monthly sales volume of over 9,200 vehicles, accounting for half of the overall sales of Zhongtai Automobile.
In the second half of this year, Zotye Motors plans to launch five models. "Including the SUV model, the new Damai X5 will be completed in August this year, the Zotye T600 model 2015, the new energy vehicle E30 and E200 and the first C-class sedan Z700." The relevant person in charge told this reporter that this year's Zhongtai sedan The three product matrices of SUV, SUV and new energy will be fully improved.
In the current capital market environment, the road to listing is by no means a smooth road. Moreover, after the departure of Su Jinhe, the Z100, TT model and new energy vehicle business of Zotye, how to smoothly adapt to the accident, and streamline the current situation, Zhongtai Automobile wants There are still many brains.

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