·In the first half of the year, the performance of the Beijing auto market will be inferior in the second half of the year.
Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Auto Trading Market Center (hereinafter referred to as Asia City), said that in the first half of the year, due to the increasing number of national auto purchases and restricted cities, the Beijing auto market has undergone new adjustments, and market competition has become more intense. The environment for business survival and development is becoming more and more severe. The second-hand car market in Beijing is better than the new car market. The imported car market is better than the domestic car market. The overall performance of the car market is inferior to last year.
According to reports, from January to June, Beijing has accumulated a total of 273,000 new cars, a decrease of 2.29% compared with 279,400 last year, which is lower than the national average of 10.65 percentage points. The cumulative transaction volume of imported cars was 37,350 units, a cumulative increase of 25.34% compared with 29,800 units last year, which was higher than the average level of new cars by 27.63 percentage points, accounting for 13.68% of the total new car transactions in Beijing. A total of 345,400 used cars were sold, a cumulative increase of 8.72% compared with 317,700 last year. The used cars exceeded the new car sales by 26.52%, and the new and old car transactions ratio was 1:1.27.
Yan Jinghui told reporters that in the first half of the year, the “four limits and one diversion†negative factors such as purchase restriction, restricted travel, restricted move, restricted sales, and foreign customer diversion caused the downward trend of new car transactions in Beijing, and under the pressure of policies and markets, In the first half of the year, the transaction volume of the used car market in Beijing grew steadily.
It is understood that the second restriction on purchases and the restrictions on the relocation of motor vehicles are the main reasons for the decline in the transaction volume of the Beijing auto market in the first half of the year. This year, Beijing's second purchase restriction reduced the vehicle allocation index by 45.83% and the absolute quantity decreased by nearly 100,000 units. At the same time, the policy of restricted vehicles in various places has blocked the circulation of used cars. The used cars in Beijing can only be confined to local circulation. This has led to a sharp decline in the price of used cars, which has led some consumers who want to trade in new cars to hold the currency.
Yan Jinghui said: "According to the usual practice, the fourth quarter is usually the impulse period of the dealers. In order to complete the sales task for the whole year, the manufacturers will promote the heavy volume, but in the context of the reduction of configuration indicators and the slowdown in the replacement of used cars, the dealers in the second half of the year The market operation space will become even smaller."
Yan Jinghui believes that in the second half of the year, the capital city of Beijing will face more and more severe market challenges. The second purchase restriction and the double-month lottery will affect the Beijing auto market in an all-round way. Under the policy, the old cars will be outdated and the dealer market operation space will be More and more narrow, dealers enter the integration period, and in the environment of the purchase restriction policy, new energy vehicles are a hot spot worthy of attention in the Beijing auto market. It is estimated that in 2014, the sales volume of new cars in Beijing will have a negative growth of about 10%, and that of used cars will have a positive growth of around 10%.
In response to a series of new energy vehicle policies that the government has intensively introduced, Yan Jinghui expects that under the limited purchase environment of the Beijing market, new energy vehicles will rely on favorable policy support, which will become a hot spot for the Beijing auto market and drive sales in the second half of the year.
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