Laying a "high end" position, Chinese trucks are worth looking forward to

With the increasingly fierce competition in the domestic logistics market, e-commerce express delivery, electronic goods, cold chain, health care and other high value-added industrial logistics will grow rapidly. The direction of the development of the logistics and transportation industry has gradually shifted from simplification to intensification, and vehicle operating costs have continued to rise. How to improve transportation efficiency and reduce logistics costs has gradually shifted from the low-end economy to the money-making tool truck. High-end market transition.

In the overall use of high-end truck products, it can not only meet the requirements of energy conservation and environmental protection, but also reduce the use efficiency of increased vehicle costs, and can fully meet the growing needs of users, prompting more transport companies and users. Has begun to choose to buy high-end truck products.

Customer demand shifts truck products to high-end

With the progress of the times, for Chinese logistics companies and individual users, the performance of transportation revenue, truck attendance, and truck life cycle have prompted many logistics companies to choose high-end trucks. While logistics companies ensure the safety of transportation on time, they will pay more attention to the safety of drivers, driving comfort, and truck performance. Nowadays, truck users have not only simply used trucks as a tool to make money, but have gradually shifted their purchase requirements to passenger vehicles. From this we can see that China's truck market is gradually moving towards high-end development.

At present, the rapid development of the domestic logistics and transportation industry has resulted in an increase in the number of transport vehicles and freight traffic. How to standardize the management of transport vehicles has become a problem that must be faced by logistics companies. Many truck companies are gradually becoming smarter in upgrading product advantages and upgrading product technology. Informatization development. The intelligence of the truck also reflects the user's demand for high-end trucks, indicating that China's truck products tend to be high-end development and are gradually reflected in the intelligent systems such as GPS navigation, intelligent touch screen, and car networking equipped with trucks.

Dai Dingyi, vice president of the China Federation of Logistics and Purchasing, once said: “The road freight industry represented by cold chain logistics, hazardous chemicals transportation, etc. has developed rapidly, and the demand for vehicles has been increasing. This is precisely the trend of intelligent trucks to the market. The breakthrough of intelligent logistics indicates that informatization has entered a new stage in the process of integrating networks and management and control, that is, entering a dynamic, real-time management stage of selection and control, but this is certainly the direction of future development.”

A person in charge of a logistics company previously stated that the reliability of low-end trucks is relatively low. After a certain period of use, various types of failures often occur, which will affect the transportation efficiency. “Although the high-end trucks have higher prices, quality and after-sales services are fully guaranteed. There are even pre-sale trainings. More and more logistics companies are now willing to purchase high-end products.”

Product technology has become a major factor in determining high-end trucks

Under the negative growth of the entire truck market, although the overall situation of truck companies is severe and has a major impact on operations, resource integration is expected to become a development trend. This is a challenge, but it also includes opportunities. Companies are required to comply with the current social needs of energy-saving emission reduction, in addition to improving their own quality, free from rough development model. The strict requirements of the e-commerce industry for transportation time have, in a sense, promoted the high-end development of the truck market. Therefore, the trend toward high-end product development is the only way out of the existing difficulties of the truck industry.

As we all know, China's trucks are divided into three categories: one is domestically developed heavy-duty trucks, the other is a joint-venture truck, and finally the high-end models imported purely from abroad. Similarly, the high-end truck market is currently divided into these three categories.

People in the industry believe that as a high-end truck, it is necessary to have decisive factors of high quality and high technology. For the product, the technical level and product quality are the most basic; secondly, the realization process of the product, the organization of the production, the quality control in the production process, and the adaptability of the product into the market will also become the factors that make the product quality pass.

The implementation of a product's standardization requires a certain foundation. Many truck companies have positioned their products as "high-end trucks," but his product standards cannot be achieved. This may be futile.

Therefore, truck companies should not only consider prices, costs and sales when positioning high-end products. More importantly, we must make innovations and breakthroughs in the core technology and quality of our products. In this way, it will be possible to go along with the long-term development of the combined-stream transportation market.

All along, the high-end truck market in China has been the main target for the selection of imported trucks, but these imported vehicles have a common feature - high prices.

The price of Scania, Volvo and Mercedes-Benz trucks in China is basically around a million. The price of high-end heavy-duty cards in Europe and America is a million yuan, equivalent to three domestic heavy trucks. Customers who can afford these imported brands are mainly large-scale logistics companies and special industries, which greatly limit the development space for imported brands.

For the current Chinese logistics enterprises, they will not consider the cost of buying cars in order to pursue the influence of a certain imported brand. Therefore, if they can both have the quality of imported cars and the price of domestic cars, they will be the best choice for them. It seems that the trend of this kind of car purchase will affect the development of China's own-brand trucks to high-end, international standards.

　　

“Be the first to take the lead”, in December 2014, Lifan Shijun Group released a new brand of commercial vehicle, PROJEN, which unveiled two new products: PROJEN Heavy Duty Truck and PROJEN Light Truck. The PROJEN Heavy Duty Truck is a heavy-duty truck-type interior trim for the first time to use 3D printing technology in the industry. At the same time, the platinum Chun brand also introduced car networking technology to provide complete vehicle solutions. It is not difficult to judge that the platinum Chun brand’s debut in the high-end truck market will cause market considerations, industry exploration, and consumer concerns.

The high-end development of the truck market is an inevitable trend

With the technological progress of the truck industry, product upgrading, and the transformation of the logistics industry, it is an inevitable trend to move toward the high end. However, domestic companies consider not only price, cost and sales when positioning high-end products. What is more important is to make innovations and breakthroughs in the core technology and quality of products. Only in this way can the long-term development meet the market for combined-stream transportation.

Professor Guo Konghui, an academician of the Chinese Academy of Engineering, believes that the gap between the technology of domestic truck companies and foreign trucks has gradually become smaller, and basic performances such as economy, energy conservation, environmental protection, reliability, comfort, and maneuverability are getting better and better. Constant progress has also performed well in terms of safety.

With the rapid growth of the national economy, China’s truck industry has also witnessed a period of rapid development as an important transportation tool for the transportation industry. According to statistics, from 2010, the demand for high-end heavy trucks in China is growing at a rate of 1% per year. It is expected that by 2020, the market share of high-end heavy trucks in China will reach over 10% of the total heavy trucks. Whether it is the import of high-end heavy trucks, or the market share of joint ventures and autonomous high-end high-end companies are increasing year by year, it is expected that China's high-end heavy truck market will show rapid growth in the future.

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